USFRA is a 501(c)(3) organization representing more than 700,000 farmers and ranchers, along with leading agriculture organizations. We create opportunities for collaboration, information-sharing and solution development for the full ag value chain and are a connective and unifying voice for U.S. agriculture.
Agriculture is often framed as a problem to be fixed. We work to change that narrative for the benefit of farmers and ranchers by lifting their voices on the domestic and international stage. We create better understanding of how U.S. agriculture is helping solve many of society’s challenges today, and its enormous potential to do even more in the future.
USFRA builds alignment on important issues, supports global market access and complements work done by ag trade associations, checkoff organizations and value chain partners by focusing on longer-term challenges.
To bring all of American agriculture together, with farmers and ranchers at the center, to collectively identify and tackle critical, long-term issues. We collaborate, communicate, educate, advocate and utilize science to advance the position of U.S. farmers and ranchers in domestic and international markets.
U.S. farmers and ranchers are universally recognized and empowered to achieve agriculture’s potential to help solve some of the world’s biggest challenges, including feeding a growing population, sustaining livelihoods and providing agricultural resources for an energy transition – all while reducing impact on the planet.
Today farmers face the largest challenge of this generation – creating sustainable food systems and solving climate change. And they only have 30 harvests until 2050 to do it. Awarded a prestigious 2020 Webby Awards honorable mention, by the International Academy of Digital Arts and Sciences, the 30 Harvests docudrama follows the plight of farmer Jay Hill of Dell City, Texas, and farmer and soil scientist Meagan Kaiser of Bowling Green, Missouri. In this film, they articulate the challenges farmers face while embracing the opportunity to meet the increasing demands to create sustainable food systems through the next 30 harvests, and ultimately help solve the greatest challenge of this generation: climate change.
